CLIENT
KFC Pakistan
Sana Malik, Senior Brand manager/ E-commerce Lead
Noor Alam, Chief Marketing Officer
AGENCY
Haniya Rana, Business Director
Fyze Kidwai, SENIOR ACCOUNT EXECUTIVE
Muraad Salahuddin, Director Media
Muhammad Shakeel, MEDIA EXECUTIVE
Murteza Aftab, Creative Director
Muhammad Faisal, Digital Design Head
Muhammad Dawood, Design Manager
SUMMARY
KFC Pakistan's groundbreaking "Azadi Feels Good" campaign celebrated inclusivity. With a strategic blend of paid, earned, owned, and shared media, the campaign achieved record-breaking sales of PKR 6.3 billion, an 80.73% YoY growth. Impressions reached 16.9 million, and the Azadi rap video garnered 1.56 million views. Beyond numbers, KFC's commitment to inclusivity is evident with 250+ deaf employees, eight dedicated branches, and empowering partnerships. The campaign's success is a testament to KFC's impactful and inclusive narrative, transcending conventional corporate responsibility.
