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Sensodyne
Sensodyne’s integration with Smile Train Foundation

RAN IN: Pakistan

CLIENT
Haleon (Pakistan)

Salman Altaf, Director Marketing
Hafsa Aslam, Brand Manager - Oral Care

AGENCY
Grey Pakistan *Lead Agency

Tahir Yousuf, Managing Director


Publicis

Usman Tahir, General Manager
Hassan Mehdi, Digital Lead
Junaid Khan, Business Manager


Foresight

Muhammad Zubair, CEO


SUMMARY

Sensodyne's campaign for cleft-lip syndrome in Pakistan aimed to raise awareness and encourage purpose-led purchases. With 1 in 600 children affected, the initiative sought to transform lives through treatment. Amplified digitally and through OOH, the campaign reached 6.6 million, gaining PKR 9.7 million in free media value. Visibility spanned 10 publishers and 15 TV channels, contributing positively to the issue. Haleon's effort, shedding light on an avoidable condition, raised PKR 17.2 million in sales, addressing a national problem and growing their business.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Affiliate,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Marketplace Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Video Ads,Events,OOH – Billboards,OOH – Other Outdoor,Print – Custom Publication,Retail Experience: Digital,Retail Experience: In Store,Influencer / Key Opinion Leader,User Generated Content & Reviews

Language: English