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Bakeri Nankhatai
An Ode to the Traditional Poets of Pakistan!

RAN IN: Pakistan

CLIENT
Continental Biscuits Limited


AGENCY
Grey Pakistan *Lead Agency



BODYBEAT GROUP *Lead Agency



East River



Group M Pakistan



SUMMARY

This campaign delivered both significantly on equity gains and sales-volume, making it a great example of effective-marketing in this fiercely competitive category. 1. Strengthened core brand equity by bringing Bakeri NanKhatai positioning “Riwayat se Jurra Khasta Maza” to life through focusing on our traditions and reviving of one of those traditions: Urdu Poetry to life, through a holistic campaign on all consumer-touchpoints 2. Increased Brand-love & preference by focusing on once a strong passion point for Pakistani’s. 3. Immediate volume gains (novelty of limited-edition cookie and packaging resulted in surge in consumer demand)

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Digital Mktg. – Influencers,Digital Mktg. – Social: Paid,Events,OOH – Billboards,Packaging & Product Design,Print - Newspaper,Public Relations,Radio,Retail Experience: In Store,Influencer / Key Opinion Leader,TV

Language: English