Mondelez Pakistan

Fizza Tariq, Assistant Brand Manager
Javeria Siddiqui, Marketing Lead

Ogilvy Pakistan *Lead Agency

Naved Qureshi, Group Executive Director
Farhan Faisal, Associate Account Director
Sadia Qutubuddin, Sr. Executive Creative Director
Sumaira Mirza, Executive Creative Director
Sarwat Muzaffar , Creative Manager
Zahra Ali, Director Planning

Valentine’s presents a significant opportunity for Food Gifting, yet differs starkly from traditional occasions like Eid and Weddings. Consumers now favor modern options like bespoke cakes and artisanal, imported chocolates. Cadbury Occasions was strategically positioned to carve its space in this segment. A communication strategy extended Valentine’s beyond romantic relationships, aiming to capture share from imported and artisanal chocolate players. The objective was to establish Valentine’s as a key gifting occasion through communication that encouraged trial for Cadbury Occasions, aligning with evolving consumer preferences in this festive season.