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Lifebuoy Shampoo
Lifebuoy Shampoo - Onion, Naturally Strong

RAN IN: Pakistan

CLIENT
Unilever Pakistan Ltd.

Asima Haq, Beauty and Personal Care Director
Adil Hussain, Marketing Director Haircare
Faizan Zaheer, Brand Manager - Lifebuoy Shampoo
Zoha Akhtar, Assistant Brand Manager - Lifebuoy Shampoo


Mindshare pakistan

AGENCY
Grey Pakistan *Lead Agency



Talking Point


Madeeha Basaria, Head of Media Strategy - PR
Marium Karimi, Director Operations


Kinetic Pakistan



BBDO Pakistan



Empact activations pvt ltd


Mahwish Pervaiz, Head of Client Service


SUMMARY

Lifebuoy Shampoo emerges as a pioneer in the saturated natural-infused haircare market, specifically targeting mothers seeking efficient onion-based remedies for their daughters' hair. The campaign, utilizing mainstream media and digital PR, successfully establishes Lifebuoy Shampoo's credibility in robust hair nourishment. Breaking the norm, the brand achieves a remarkable 46% conversion rate and triples repeat sales in its debut quarter, positioning itself as a disruptor and vanguard in redefining the role of shampoos in traditional haircare practices

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Affiliate,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),OOH – Billboards,OOH – Other Outdoor,OOH - Transportation,Print – Custom Publication,Print - Magazine,Radio,Retail Experience: In Store,Influencer / Key Opinion Leader,Street Mktg.,User Generated Content & Reviews

Language: English