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KFC
KFC - Who Fried It Best

RAN IN: Pakistan

CLIENT
Gray Mackenzie Restaurants International Ltd


AGENCY
Backspace *Lead Agency

Zain Rizvi, COO
Nagin Ansari, CEO


Synite Digital *Lead Agency

Emaad Khan, Executive Director
Haniya Rana, Lead Business Director
Muraad Salahuddin, Media Director


SUMMARY

Confronting a market swamped with imitators, KFC reclaimed its throne with audacity and flair. The campaign, armed with sharp, witty taglines and Pakistan's first-ever branded diss track by Young Stunners, didn't just speak to the audience – it roared. It boldly reminded everyone who the original fried chicken king is, turning the tables and setting the market ablaze. This wasn't just advertising; it was a declaration of dominance, reestablishing KFC as the undisputed favorite in Pakistan's fried chicken universe.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Affiliate,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,OOH – Billboards,Public Relations,Retail Experience: In Store,Influencer / Key Opinion Leader,User Generated Content & Reviews

Language: English