CLIENT
Foodpanda
Syed Waqas Azhar, Director Marketing
Arij Awais, Head of Brand Planning & Strategy
Abdur Rehman, Sr. Assistant Manager CRM & Performance Marketing
Muhammad Faizan, Assistant Manager PM & CRM
Sabeen Ahmed, Assistant Brand Manager
Talha Tayyab, Senior Brand Manager
AGENCY
Zehra Zaidi, Group Executive Creative Director
Daniyal Talat, Executive Creative Director
Syed Imran Qaiser, Managing Director
Hassaan Zafar, Group Account Director
Javeria Ammar, Account Director
Saad Jamshed, Head of Design
Starcom Media Vest
Ogilvy Pakistan
Zehra Zaidi, Group Executive Creative Director
Daniyal Talat, Executive Creative Director
Syed Imran Qaiser, Managing Director
Hassaan Zafar, Group Account Director
Javeria Ammar, Account Director
Saad Jamshed, Head of Design
SUMMARY
The challenge posed to foodpanda was to showcase its platform as an avenue for fostering independent living and earning. In response to the insight that cities are teeming with individuals seeking rewarding yet autonomous livelihoods, the strategic idea "Marzi Se Manzil Tak" emerged, encouraging people to be "khudaar heroes". This strategy materialized through a compelling thematic campaign, inclusive rider testimonials, and a robust support system. The transformative impact was evident as rider engagement and retention tripled, achieving unprecedented reach on various digital platforms and garnering extensive views.
