CLIENT
Siza Foods (Pvt.) Ltd.
Jamil Mughal, Chief Operating Officer
Raza Ali, Chief Marketing Officer
Viquas Jaleel, Sr. National Manager Marketing
Shamail Farhat, Digital Lead
Maaz Hanif, Category Manager, Marketing South
Hilal Mir, National Manager, Marketing-Brand Identity
Abdul Rasheed, National Manager Activation I Marketing
Fahad Ali, Manager Marketing
AGENCY
Manhattan Communications (Pvt.) Ltd. *Lead Agency
Adeeba Khan, Chief Creative & Strategy Officer
Tehmina Sidiqui, Director Operations
Shahbaz Mirza, Account Director
Yasir Aslam, Creative Director
Sharjeel Ahmed, Executive Creative Director
Shumaila Firdous, Head of Digital Strategy
Frayan Doctor, Account Executive
Ahmed Hasan, Group Head - Design
Arsalan Qureshi, Design Head - Digital
Shahzeb Ahmed, Art Director
Asher Khan, Assistant Head Strategy
MediaCom
Kinetic Pakistan
SUMMARY
Adeptly navigating the PSL tournament's advertising clutter, we re-ignited excitement for Chicken Mac which was getting affected by hyperinflation. The strategic humor-infused communication, juxtaposing fantastic cricket scores with an even more fantastic offer, resonated with the cricket-enthusiastic audience, making the offer shine. The correlation between the creative strategy and the impressive results with a well-executed marketing effort, surpassed the objectives, showcasing the campaign's effectiveness in a competitive landscape. The campaign's success is underscored by exceeding the target Units Per Thousand(UTPS) by 37.5%, hitting 110 UPTs against a target of 80.
