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SIUT Children's Hospital Campaign 2023
Kyn K Maa Baap Haar Nahi Maantay

RAN IN: Pakistan

CLIENT
SIUT

Sakina Yousuf, Manager Secretariat
Dr Anwar Naqvi, Professor of Urology
saima saleem, Creative Consultant
Liquat Ali, Manager Media & Resource Generation Outreach
M Fahad Khan, Marketing & Communications Associate

AGENCY
SIUT *Lead Agency

Sakina Yousuf, Manager Secretariat
Dr Anwar Naqvi, Professor of Urology
saima saleem, Creative Consultant
Liquat Ali, Manager Media & Resource Generation Outreach
M Fahad Khan, Marketing & Communications Associate


azadfilm

Jami Mehmood, Founder & Director
Jami Mehmood, Director


DAWN

Mamun Adil, Sr. Manager Business Development & Research & Aurora


Alliance Advertising & Marketing

Abdul Wahab, Sr. Manager Business Development


Mindshare pakistan

usman ali siddiqui, Media planner


SUMMARY

Our primary aim was to secure 2.5 Billion PKR for a dedicated Children's Hospital. We achieved a remarkable milestone, raising 2.25 Billion PKR within the campaign's timeframe. This substantial fundraising success, reaching 90% of our targeted goal, exemplifies the campaign's effectiveness in mobilizing significant financial support for pediatric healthcare. The evidence directly links to our goal, showcasing the campaign's tangible impact and the community's resounding commitment to establishing specialized medical care for children.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Video Ads,Events,OOH – Billboards,OOH – Other Outdoor,Influencer / Key Opinion Leader,User Generated Content & Reviews

Language: English