CLIENT
Jubilee General Insurance
Hassan Khan, MD & CEO
Ali Rehman, Head of Marketing
Nawaid Iqbal, Chief Finance Officer
Azfar Arshad, Chief Operating Officer
Fahad Ahmed, Head of IT
Anita Lalani, Head of HR
Kamran Arif, Head of Claims
Fahad Umer, Head of Business Management and ERM
AGENCY
Convex Interactive Private Limited *Lead Agency
Shazya Aamir, Director / Co-Founder
Saad Ahmed, Business Director
Usama Afaq, Creative Director
Taha Khan, Account Manager
Aiman Moosa, Creative Manager
Barkh Bilal, Group Account Manager
Rija Haider, Digital Content Head
FRehan Zakaria, Design Head
Shehroz Khalid, Senior Media Planner
Farhan Khan, Senior Animator
Arham Imtiaz, PR Manager
Prestige Communications (Pvt) Ltd. *Lead Agency
Zohaib Ayaz, Head of Strategy and Planning
SUMMARY
Disrupting the traditional and conservative insurance industry while attracting an audience who is wary of getting into the hassle of insurance was no easy task.
Disrupting the sector meant a drastic change in the car insurance process. Integrating into customers’ digitally-centric lifestyles meant radically innovating their experience of auto-insurance
JGI introduced Pakistan’s first end-to-end auto insurance solution that not only grabbed the consumers attention, (app-revenue averaged 16% of total retail sales) but also disrupted industry norms with drastically reduced turn-around times and most importantly, a 15-20% reduction in operational expenses.
