SJS INTERNATIONAL - RIVAJ

sania farooq, Brand Manager

Adcom Pvt. Ltd. *Lead Agency

Ahmed Mustafa, Executive Creative Director
Bilal Malik, Vice President North
Gulandam Shireen, Account Director
Shahtaj Zehra, Senior Art Director
Faizan Gull, Head of Client Services
Salman Rana, Creative Director Design

Hashtag tribe

Miral Mudassar Khwaja, Head of business strategy
Hassaan Karim, Head of Operations

mesh media

Rock n Roll Productions

ABDULLAH HARIS FILMS

Rivaj, a 15-year-old local brand, despite delivering quality driven products was struggling with constantly declining sales, due to a non-aspirational and outdated brand perception. In a category where consumers preferred international brands with an aspirational image, we lacked the relevance as a brand of choice with an absence of proud to own. Rivaj, took differentiated approach and nudged the audiences to embrace and celebrate their individual choices and preferences in life. Brand image was uplifted and relevancy was created. Campaign resulted in sales uplift by 40% and positive brand sentiments.