CLIENT
Reckitt
Anam Khan, Category Manager Healthcare & Veet
Alizeh Zubair, ABM Healthcare
Laeeq Muhammad, Media Manager
Arisha Meraj, Assistant Manager Digital
Natashe Zafar, Corporate Communications and External Affairs Manager
AGENCY
MediaVest
PH Solutions
VIRAL EDGE
Rizwan Ahmad, CEO
Kristin Kanaria, Associate Creative Director
NowThatWorks
SUMMARY
Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our ecommerce-centric campaign maximized each platform's strengths to boost awareness and Durex product sales. From DVC to digital posts and PR videos, our witty campaign adhered to Durex's brand tone. Each asset featured a call-to-action directing consumers to Durex's landing pages on Daraz or Pandamart.¦Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our ecommerce-centric campaign maximized each platform's strengths to boost awareness and Durex product sales. From DVC to digital posts and PR videos, our witty campaign adhered to Durex's brand tone. Each asset featured a call-to-action directing consumers to Durex's landing pages on Daraz or Pandamart.¦Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our ecommerce-centric campaign maximized each platform's strengths to boost awareness and Durex product sales. From DVC to digital posts and PR videos, our witty campaign adhered to Durex's brand tone. Each asset featured a call-to-action directing consumers to Durex's landing pages on Daraz or Pandamart.
