Mondelez

Javeria Siddiqui, Marketing Lead
Fizza Tariq, Assistant Brand Manager
Syed Gohar Hasan Naqvi, Sr. Brand Manager

Ogilvy Pakistan *Lead Agency

Naved Qureshi, Group Executive Director
Farhan Faisal, Associate Account Director
Hasaan Jalil, Business Director
Sadia Qutubuddin, Sr. Executive Creative Director
Sumaira Mirza, Executive Creative Director
Sarwat Muzaffar , Creative Manager

Cadbury Dairy Milk set out to increase the size of the Pakistani chocolate market by increasing its own penetration, as the custodian of the market, holding the largest chunk of market share. By launching a locally relevant communication that resonated with women, a growing segment for CDM, and speaking about goodness in the face of losing out on their ambitions, CDM grew 20% in 2021 YTD vs 2020, which resulted in the chocolate category in Pakistan becoming the fastest growing category in the MEA region.