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Surf Excel
Surf Excel: Sakht Daagh Door, Narmi Bharpoor

RAN IN: Pakistan

CLIENT
Unilever Pakistan Limited

NAHL JABBAR, Senior Brand Manager Surf Excel & Comfort
Tayyaba Javed, Assisstant Brand Manager Surf Excel
Azka Waqar, Director Homecare
Hashim Mamsa, Assistant Trade Category Manager

AGENCY
BBDO Pakistan *Lead Agency

asfandyar khan, account director


Mindshare Pakistan

Saeed Khan, Director - Business Planning & Digital
asadullah khan, Media Planner


Arrows

Naveen Ahsan, OOH Planner


Team Reactiavte

umair hassan, portfolio lead


SUMMARY

 A 6P rehaul on one of the most iconic brands of the country from creating our best ever product with superior clean (vs competition and ourselves), an unmissable pack on shelf, a proposition rooted in the consumer insight of clothing care, a 360 promotion strategy built on the category cues of memorability leading to a pack availability in every Store across Pakistan, highest we have ever reached with a competitive pricing strategy that allowed us to fuel these pillars was the perfect recipe of success!

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Internal/In-Office Marketing,OOH – Billboards,OOH – Other Outdoor,Packaging & Product Design,Public Relations,Retail Experience: In Store,Influencer / Key Opinion Leader,Sponsorships – Entertainment,Sponsorships – Sports,Sponsorships – Unique Opportunity,Trade Shows, Trade Communications, Professional Engagement,TV

Language: English