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Lifebuoy Shampoo
#ChangeTheCourse

RAN IN: Pakistan

CLIENT
Unilever Pakistan Limited


AGENCY
JWT-GREY *Lead Agency

Sara Koraishy, CEO
Mushtaq Abdullah, Account Director
Yawar Iqbal, Creative Director


Talking Point *Lead Agency

Fareshteh Aslam, CEO
Marium Taqi, head of client services


SUMMARY

Lifebuoy Shampoo collaborates with Ministry of School Education Punjab to promote girl child education. This collaboration builds on the shared ambition of the partners to raise stronger daughters through education and help girls fulfill their potential through inclusive school experiences & curriculum. LBS has built a longstanding commitment to the cause of girl child education to address challenges of girls’ dropout and barriers to entry. Motivated by the immense potential which can be unlocked by addressing this challenge, the partnership aims to secure a better future for girls in Pakistan

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Product Placement,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Internal/In-Office Marketing,Packaging & Product Design,Print - Newspaper,Radio,Influencer / Key Opinion Leader,Sponsorships – Entertainment,TV

Language: English