Tapal Tea (Pvt.) Ltd.

Tauheed Dyer, Senior Brand Manager
Iman Afridi, Senior Assistant Brand Manager
Sameer Ali, Senior Assistant Brand Manager

IAL SAATCHI & SAATCHI *Lead Agency

Muhammad Taha Zaki, Group Account Director
Bilal Mirza, Account Manager
Ali Ammar Nasser, Account Executive

Family Mixture had to overcome the challenge of sustaining/accelerating growth (within relevant regions) in one of the biggest and most saturated categories within Pakistan. Driving growth meant building consumption as well as tapping into a previously unowned segment thereby catering to a much more diverse audience. An insight resonating across all relevant segments was identified and crystalized via an unorthodox campaign which allowed the brand to penetrate into more households as well promote further consumption. This resulted in the ever-highest growth in sales. ¦ Family Mixture had to overcome the challenge of sustaining/accelerating growth (within relevant regions) in one of the biggest and most saturated categories within Pakistan. Driving growth meant building consumption as well as tapping into a previously unowned segment thereby catering to a much more diverse audience. An insight resonating across all relevant segments was identified and crystalized via an unorthodox campaign which allowed the brand to penetrate into more households as well promote further consumption. This resulted in the ever-highest growth in sales.