CLIENT
EBM
Aaminah Saeed, GM Marketing
Mughees Abid, DGM Marketing
Hataf Shahab, Senior Brand Manager Marketing
Soaleha Suri, Assistant Brand Manager Marketing
Attiyah Khan, Senior Manager Corp Communication, Sustainability & PR
Syed Inam Ur Rehman, Senior Media Manager Marketing
Nazia Amin, Manager Peek Freans, Cord Export Bus & Activations
Hataf Shahab, Music Producer and Singer
Umer Adil, Director
Masood Hussain, Head of Production
Soaleha Suri, --
AGENCY
Uzair Ahmed, COO
Sharoon John, Manager Strategy and Planning
Msix
SUMMARY
Pakistan’s next generation knows more foreign language than their own mother tongue. With a passion to serve Urdu, Gluco Kahani was created. This quality animated content, voiced by Bilal Maqsood; taught kids Urdu and values, helping parents joyfully reintroduce Urdu through nursery rhymes.
The campaign outperformed its KPIs by delivering 110+ million impressions, 22+ million total, 5+million organic views, 90-second average viewer watching, earned media through international coverage.
Gluco Kahani’s real success was how it received an overwhelming response from mothers and children who danced and sang to these rhymes.