National Foods Limited

Mahmood Nanji, Director - Strategy, Marketing & International Division
Wajahat Eijaz, GM Marketing - Culinary
Rizwan Ali, Head of Digital Marketing & Media
Shahzad Deshmukh, Senior Brand Manager - Recipe Mixes
Saad Maniya, Assistant Brand Manager - Recipe Mixes
Hanian Kapadia, Assistant Brand Manager - Recipe Mixes
Abdul Qadir Dada, Management Trainee - Recipe Mixes

IAL SAATCHI & SAATCHI *Lead Agency

Imtisal Abbasi, Managing Partner
Nida Haider, Managing Partner
Batool -E-Azra, Chief Client Officer
Fizza Shah, Executive Creative Director
Sajid Abbas, Creative Director
Muhammed Uzair Ali, Associate Account Director
Sara Asim, Account Executive
Mansoor Hussain, Head of Production

Digitz Digitas

Khadija Desai, Group Account Manager
Syed Emad Atiq, Senior Manager - Strategy & Planning
Tehnia Haq, Senior Campaign Manager
Zobia Hakim, Strategy Manager

Taxi Studios

Karl Wills, Creative Director
Matt Oakley, Strategy Director
Victoria Stuart, Client Lead

National Recipe Mixes was losing relevance with young women of Pakistan due to its old packaging and image.The new clutter breaking packaging focused on high visual equity, incorporating our heritage with a modern touch & vibrant colors from the Pakistani culture, ensuring National Foods stays internationally national. The nationwide IMC focused on a functional and thematic TVC incorporating an iconic song on TV and digital roadblocks, OOH takeover, radio, and PR to further reinforce ourselves as “Pakistan’s No.1 Recipe Mix Brand”.