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TRESemme
TrendWithTRESemme

RAN IN: Pakistan

CLIENT
Unilever Pakistan Limited

Ali Jakura, AM Marketing
Adil Hussain, Haircare Director

AGENCY
Team Reactivate *Lead Agency

Raza Faisal, Business Lead
Abdullah Ahmed, Creative Director
Affan Naeem, PR Lead


Bodybeat PR *Lead Agency



SUMMARY

TRESemmé isn’t about passive style therefore when it comes to sponsorships, we're more than simple sponsors. We're backstage owners, connecting with consumers digitally through events like PISA, LSA, Effies etc. We want to make the event accessible to women across Pakistan, inspiring them to adopt the latest hair looks. To help bring the glamor of events, our Influencers share exclusive behind the scenes content of TRESemmé hairstyles. Our selected style tribe chronicled their hairstyle during the event, sharing tips on how to recreate the look at home using styling range.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Contests,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Marketplace Ads,Digital Mktg. – Mobile,Digital Mktg. – Product Placement,Digital Mktg. - SEM,Digital Mktg. - SEO,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,Interactive / Website / Apps,Internal/In-Office Marketing,OOH – Billboards,OOH – Other Outdoor,Public Relations,Retail Experience: Digital,Retail Experience: In Store,Sales Promotion, Couponing & Distribution,Sampling/Trial,Influencer / Key Opinion Leader,Sponsorships – Entertainment,Sponsorships – Unique Opportunity,TV,User Generated Content & Reviews

Language: English