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Bank Alfalah Savings Account
Chikh Chikh Pakh Pakh

RAN IN: Pakistan

CLIENT
Bank Alfalah Limited

Raheel Yousuf, Head of Marketing
Noman Zubair, Senior Brand Manager

AGENCY
Ogilvy Pakistan *Lead Agency

Naved Qureshi, Group Executive Director
Zain Khan, Senior Account Manager


SUMMARY

The Chikh Chikh Pakh Pakh campaign is a prime example of building consideration and trust with a tricky consumer for whom, thinking about the future and reaping future rewards is secondary. By communicating the importance of savings to the younger audience in a humorous way, something unique in the banking category, Bank Alfalah managed to increase deposit volume to Rs.85 billion and opened 6,600 new savings accounts. Bank Alfalah had set out to makes itself and enduring brand in the mind of younger consumers.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Audio Ads,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Programmatic Display Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,Print - Newspaper,Radio,Retail Experience: In Store,Sponsorships – Sports,TV

Language: English