CLIENT
NESTLE
Faisal Rana, Head of Communication
Khurram Zia, BEO
Muhammad Waqas, Marketing Manager
Aaima Sarwar, Senior Brand Manager
AGENCY
RED Communication Arts (Pvt) Ltd *Lead Agency
Ammarah Haroon, Executive Creative Director
Haleema Ahmed, Associate Creative Director
Waleed bin Khalid, Senior Account Manager
Haroon Rashid, Design Head
Ashraf Saqi, Associate Art Director
Rida Mumtaz, Creative Manager
Zohaib Burki, Group Account Director
Arsalan Gilani, Senior Account Executive
Tajammul Saqib, Associate Art Director
Pak Media Communication (Publicis Media)
Zeb Qamar, Client Relationship Director
Fizzah Shahid, Associate Director
Azeem Arslan, Business Lead
Ansha Ahmed, Assistant Manger
SUMMARY
While almost half of the younger generation of Pakistan has Iron Deficiency, NESTLÉ BUNYAD being the only nutrition formula in the market that talks about this deficiency, decided to bring an innovative upgrade: A breakthrough of making iron absorption three times more effective in the body. With the creation of IRON+ and adding it to the existing formula, the notion of preventing Iron Deficiency strengthened for the whole nation. NESTLÉ Pakistan became the first market globally, to successfully launch IRON+ and strengthen the brands proposition of iron fortification.
