CLIENT
foodpanda Pakistan – Delivery Hero
Syed Waqas Azhar, Marketing Director
Talha Tayyab, Brand Planning and Strategy Manager - Foods
Ali Mehmood, Brand Associate - Foods
Rida Manzar, Associate Content Marketing
Abdur Rehman, Senior Associate Content Marketing
AGENCY
Asim Naqvi, CEO
Zehra Zaidi, Regional ECD
Daniyal Talat, ECD
Saad Jamshed, Head of Design
Urooj Javed, Senior Creative Manager
Syed Imran Qaiser, Managing Director - Soho Square
Tahir Yousuf, Executive Director
Javeria Ammar, Account Director
Aishah Bhatti, Creative Manager
Muhammad Ozair, Associate Art Director
Wasim Gulzar, CPU - Lead
SUMMARY
In its effort to empower local businesses, foodpanda wanted to drive growth in its declining Home Chefs vertical. However, the brand faced a major challenge – it had little to no budget to spare to implement a major campaign for this vertical. Harnessing the power of its large social media following, foodpanda devised a week-long festival of food to successfully generate an increase in sessions and orders for Home Chefs, giving the vertical a much-needed boost.
