Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4

Blue Band Chotu
Blue Band Chotu

RAN IN: Pakistan

CLIENT
Upfield Pakistan PVT Ltd

Fariyha Subhani, Managing Director
Dawood Ghazali, Senior Brand Manager

AGENCY
JWT GREY Pakistan *Lead Agency

Mehr Hamid, Creative Group Head
Mushtaq Abdullah, Snr Account Manager


JWT GREY Pakistan

Mehr Hamid, Creative Group Head
Mushtaq Abdullah, Snr Account Manager


Mindshare Pakistan


Haider Ali, Associate Director


SUMMARY

Launched Blue Band Chotu in ambient format to increase penetration beyond chilled portfolio by increasing the mental and physical presence through increasing the shop coverage from 17,000 stores to 33,800 stores. Achieved 122 bps increase in penetration in 4 months’ time vs 93 bps target (12 months target was 280 bps) with almost 60% of the sale contributed from north and centre part of the country.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Location based,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,OOH – Other Outdoor,Sampling/Trial,TV

Language: English