P&G (

Khalid Farid, Senior Commercial Director
Muhammad Hammad, Brand Manager - Shave Care
Anam Parekh, Brand Director - Shave Care
Omer Khalid, Senior Purchasing Manager – Media
Jahanzeb Khalid, Media Director

Adcom Pvt. Ltd. *Lead Agency

Muhammad Sami, Account Director
Mujtaba Mirza, Senior Account Manager
Yasser Shah, Creative Director
Faraz Shamshad, Associate Creative Director
Sarah Moquim, Executive Creative Director
Zeeshan Jilani, Creative Director - Urdu copy
Azam Khan, Group Head
Saad Shamim, Group Head - Design

Our primary objective was to reverse the decline of sales by obtaining and achieve a double-digit volume growth. We set out to achieve this by making at least 0.8 million stadium viewers see this across the span of 34 matches and at least 10 million viewers at home watching from their TV to become aware of the superior value that Blue 3 offers. As a result, our sales grew by 114% on Gillette Blue 3.