Unity Foods Limited

Sunridge Foods PVT Limited

Zarmina Khan, Head of Marketing
farrukh Amin, CEO

Adcom Pvt. Ltd. *Lead Agency

Mubeshar Aziz, Head of Client Service
Alifia Dairkee, Creative Director
Nimra Saeed, Account Director
Usama Qasmi, Creative Manager

Adcom Pvt. Ltd.

Mubeshar Aziz, Head of Client Service
Alifia Dairkee, Creative Director
Nimra Saeed, Account Director
Usama Qasmi, Creative Manager

Driving conversion in a commoditized market like flour is a big challenge, where buying unbranded atta as a tradition bound habit for decades. Sunridge was successful in driving growth in a commoditized market, recontextualizing adulteration in unbranded-atta to poor nutrition and reinforcing nutritional benefits of fortification. As a result we acheived 1) Fiscal-year growth +9%, surpassing target by 80% 2)Sales 3 months post-campaign 29% vs20%target. 3) Retailer confidence through growing number of shops covered by 201%, from 5700 to 17181. 4) Market share increased by 3%, vs 2% targeted.