Bank Alfalah

Ogilvy Pakistan *Lead Agency

In a country distraught with an energy crisis, access to sustainable energy is the only lease of life. We wanted to become a fundamental bridge to avert this through financial solutions. SMEs and low-income farmers were our core audience because they are a majority, energy-marginalized population in our economy hence promised the most impact at the grassroot level. Customers could pay off our sustainable energy loan disbursement plan for solar panel installment and usage via small installments over 10 years with zero upfront security deposits.