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CaC-1000 PLUS
Calcium Awareness Campaign

RAN IN: Pakistan

CLIENT
GSK Consumer Healthcare Pakistan Ltd.

AGENCY
Adcom *Lead Agency


Adcom


Prestige Communications Pvt Ltd.


Digitz (Pvt) Ltd.


Interflow Communications Pvt. Ltd.


SUMMARY

In a society where health issues are at a backburner, especially among women, CaC-1000 PLUS as a responsible market leader took on a challenge to create behavior change linked to the wellbeing. Our aim was to make Pakistani women aware and act by consuming Calcium regularly, resulting in strong bones and a better quality of life. Whereas such macro societal level changes take decades, we managed to increase regular Calcium intake and reduce Calcium deficiency among Pakistani women while spearheading the category and our brand to an unprecedented growth trajectory.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BTL activation

Audience: Women

Objectives: Increase awareness

Type: Business to Consumer

Language: English