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Shan Recipe Mix
Shan Thematic

RAN IN: Pakistan

CLIENT
Shan Foods (Pvt.) Limited

AGENCY
Ogilvy Pakistan *Lead Agency


Team Reactivate Pvt. Ltd


SUMMARY

A classic story of a brand choosing to make a brave cultural statement, so relevant to its female-majority audience that it shifted a conversation at large. Women are harshly judged for their cooking skills in Pakistani society, but when Shan created a moment of realization that every woman is #MoreThanJustACook, it sparked a debate on women’s multi-dimensional roles and contributions.

CASE VIDEO


Hero Medium: TV

Audience: Women

Objectives: Build brand equity

Type: Business to Consumer

Language: English