Roche Pakistan

Wahaj Saeed, Business Unit Head
Noman Gul, Senior Product Manager

Synite Digital (Pvt) Ltd *Lead Agency

Emaad Khan, Business Director
Sidra Salman, Creative Director
Fatima Nasir, Creative Group Head
Marium Anwer, Associate Account Manager
Muhammad Faisal, Design Manager
Sheikh Mustafa Ahmed, Digital Media Planner
Waqas Artani, Media & Account Lead
Aqib Iqbal, Manager Public Relations
Sabir Shah, Creative Executive
Yousuf Khan, Account Manager
Aroob Pervaiz, Account Lead

Our campaign managed to raise awareness for Multiple Sclerosis at a national level with a blurred selfie by the right influencer. The idea itself was innovative, by combining the disease's most common and often misinterpreted symptom, blurred vision, with the popular selfie trend to create a blurfie. We received inorganic media coverage from national as well as regional channels and multiple unpaid mentions from publications across Pakistan.