CLIENT
Shan Foods Pvt. Limited
Tauheed Dyer , Brand Manager
Yousra Taj, Senior Brand Manager
Sheikh Adil Hussain, Gm marketing
Sikander Tiwana, CEO
AGENCY
Ogilvy & Mather, (Pakistan) *Lead Agency
Rabiya Hamid, Associate Creative Director
Naved Qureshi, Executive Director
Sadia Qutubuddin, Executive Creative Director
tahir yousuf, Business Director
Hasaan Jalil, Account Director
Zahra Ali, Director Planning
mirza omer, Creative Manager
Waleed Ansari, Head Of Design
MediaCom
A.C Nielsen
Team Reactivate
SUMMARY
Even though we identified an opportune moment to make the first move, we were up against decades of trusted cooking methods among a quality conscious audience. We designed a campaign that transparently communicated Shan’s USPs – best sourcing, cryogenic grinding and preserving spices through vacuum-lock technology in aluminum packs. As a result, consumers disregarded unbranded spices and health concerns attached to them; Shan’s plain spice market share increased from Sep 2018 to Jun 2019 and showed that we moved the right needles.
