Shan Foods Pvt. Limited

Faisal Mukaddam, Brand Manager
Anam Nazneen, Brand Manager
Shoaib Shamim, Senior Brand Manager
Ushna Khan, Assistant Brand Manager
Sheikh Adil Hussain, General Manager Marketing
Sikander Tiwana, CEO

Ogilvy Pakistan *Lead Agency

Rabiya Hamid, Associate Creative Director
Naved Qureshi, Executive Director
Sadia Qutubuddin, Executive Creative Director

AC Nielsen

Team Reactivate

Kantar Millward Brown Pakistan

MediaCom

In a category that fundamentally rests on one variant i.e. Biryani recipe mix, Shan assumed responsibility to drive category growth. Shan shifted the weight toward the primary five (P5) variants – Shami Kabab, BBQ, Fish, Nihari and Paya. The campaign was built in tandem with our audience’s variety seeking lifestyle; each P5 variant was coupled with a family member as their favorite while our protagonist is the driving force behind the calls taken in the kitchen in a communication series.