CLIENT
Roshni Helpline
Mohammed Ali, Coordinator
AGENCY
Ali Rez, Regional Executive Creative Director
Hira Mohibullah, Writer
Moiz Khan, Associate Creative Director
Hira Mohibullah, Creative Director
Assam Khalid, Creative Director / Strategic Planning Director
Zain Aslam, Account Manager
Ahmed Mustafa, Art Director
Ahmed Zafar, Designer
Paul Shearer, Chief Creative Officer
Samar Minallah Khan
Samar Minallah Khan, Conceptual Artist / Anthropologist
NA NA, Truck artist
NA NA, Truck artist
NA NA, Truck artist
NA NA, Truck artist
NA NA, Truck artist
NA NA, Truck artist
Sarah Tareen Productions
Sarah Tareen, Director
NA NA, Producer
NA NA, Editor
Berger Paints
SUMMARY
Thousands of children go missing in Pakistan, a large number of whom are trafficked quickly to various parts of the country, some areas into which traditional media doesn't penetrate.To help recover these children, we collaborated with conceptual artist Samar MinallahKhan to paint portraits of missing children as Truck Art on the back of trucks. These vehicles traveled across Pakistan spreading awareness of the missing children and a hotline. More than 3,000 calls poured in with several leads, which has so far led to the recovery of seven children.
