AJINOMOTO LAKSON PAKISTAN (PVT).LTD

Abbas Jaffery, Brand & Activation Manager
Takurou Seguchi, CEO
Hassan Siddiqui, Marketing Executive
Wajahat Hussain, Assistant Manager Activations and modern trade

Adcom *Lead Agency

Ali Malik, Associate Strategy Director
Mustafa Awan, Business Director
Hibah Kamal, Assoc. Creative Director
Zeeshan Jilani, Creative Director, Concept & Copy
Owais Ahmed, Art Director
Muhammad Kawish, Senior Graphic Designer

MEC

Marketing Works Pvt Ltd

Crispy Fry launched in September 2016 and was competing against a giant like Knorr. Its biggest challenge was competing with Knorr’s R&D, sales, marketing budgets and experience. Both were launched within a year of each other, with a challenge to convert non-users to branded solutions. With a SOS of just 28% Crispy Fry managed outstanding Penetration at 117% compared to Knorr’s 66.7% grew 59% more whereas Knorr grew 49% less than the category rate Crispy Fry, with a fraction of the resources of Knorr, became the market leader in 2018.