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Konnect by HBL
Konnect - Ab Life Hai Simple

RAN IN: Pakistan

CLIENT
HBL

AGENCY
PRESTIGE COMMUNICATIONS (PVT.) LTD *Lead Agency


SUMMARY

Pakistan has a mobile penetration of 72% while only 15% of the population has access to formal banking. Mobile is an opportunity to convert people to the banking fold, since it allows remote account opening.  Konnect launched in 2018. While competition focused on agents and feature phone transactions, we were the first ones to make the Konnect app the hero. Konnect acquired 1.5 million customers in just 6 months (which is 14% of HBL’s total customer base).

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT,INTERNAL MARKETING,MOBILE/TABLET,OOH,POINT OF CARE (POC),PRINT,RADIO,RETAIL EXPERIENCE,SOCIAL MEDIA

Audience: Males/Females belonging to upper middle class and middle class, aged between 35-45, unbanked segment

Objectives: Brand launch

Type: Business to Consumer

Language: English