CLIENT
McDonald's Pakistan
Jamil Mughal, Chief OPS/RED/SC/NPD & MKT Officer
Raza Ali, Director Marketing
Viquas Jaleel, National Manager Marketing
Hilal Mir, Divisional Manager Marketing & Communication
Shamail Farhat, Digital Lead
Mujtaba Ayub, Divisional Manager - CBI
AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency
Faraz Khan, Senior Account Manager
Yasir Aslam, Associate Creative Director
Bushra Mughal, Digital Media Specialist
Muhammad Majid, Development Lead
Adeeba Khan, Chief Creative Officer
Rashid Sheikh, Media Director
Tehmina Siddiqi, Director Operations
Shahbaz Mirza, Account Director
Ahmed Hasan, Creative Group Head
Sharjeel Ahmed, Creative Director
Shahzeb Ahmed, Art Director
Hashmat Mirza, Creative Group Head
Hatif Khan, Media Planner
Shumaila Firdous, Head of Digital Strategy
Kinetic Pakistan
MediaCom
SUMMARY
Restaurants, including international chains, were being raided and fined because of poor hygiene and food standards making people apprehensive about eating out. We used this concern to our advantage, building confidence in our Food Quality and Hygiene Standards by showing how our food is prepared following stringent hygiene and quality protocols.
We leveraged the human insight of on-going mind and heart conflict when it comes to choosing between delicious vs. quality food. The core idea of visualizing the internal conflict resonated with the consumer leading to break through results.
