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2018 FINALIST MULTICULTURAL & LIFESTYLE SEGMENTS UNITED STATES
2016 Hispanic Brand Awareness Campaign
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);In-App or In-Game Ad;PRINT;Magazine - Digital;Magazine - Print;Newspaper - Digital;Newspaper - Print;RADIO;Program/Content;Spots (Radio);SOCIAL MEDIA;SPONSORSHIP;TV;Product Placement;Spots (TV)
Audience: Boomers (45+)
Objectives: Increase awareness
Type: Business to Consumer