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Aruba
Aruba Goes Local

RAN IN: United States

CLIENT
Aruba Tourism Authority

AGENCY
Concept Farm *Lead Agency


USIM


Ansira


Zimmerman


SUMMARY

When Aruba’s 2nd largest market, Venezuela, suffered a political crisis and visitation plummeted 70%, we had to act fast…especially with an economy dependent on tourism. To lure a more affluent North American visitor, we had to offer more than the Caribbean generic sun, sea and sand. Instead, we provided a true insider’s guide through those who knew the island best…the locals. By unveiling their tips organically, like secret treasures, we increased the rate of U.S. travellers seven fold and reversed spend on island from a decline to a 3.5% growth.

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT;DIRECT;Email;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Other (Interactive/Online);INTERNAL MARKETING;MOBILE/TABLET;Display Ad (Mobile/Tablet);Messaging/Editorial/Content;OOH;Transit;PR;RETAIL EXPERIENCE;Other (Retail Experience);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TRADE SHOWS

Audience: Boomers (45+)

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English