FCA US LLC

Jodi Bucciarelli, FCA Dodge Advertising Manager

GSD&M *Lead Agency

Jay Russell, Chief Creative Officer
Tim Eger, Group Creative Director & Artistic Director
Tom Hamling, Group Creative Director & Writer
Barrett Michael, Associate Creative Director & Writer
Greg Wyatt, Associate Creative Director & Artistic Director
Marianne Malina, President
Lindsay Kuhn, Account Supervisor
Andrew Teagle, SVP & Chief Strategist
Laura Busino, Head of Content Production

Studio TEN

Universal McCann Detroit

Society

Sapient Razorfish

As the industry moved away from American muscle toward ecological practicality, Dodge lagged as an also-ran to the powerful Mustang and Camaro brands. It seemed no one wanted to hear about raw power. The muscle car—Dodge’s bread and butter—looked like a dead end. By giving the big middle finger to the soft and sensitive mainstream culture, Dodge stood up for true muscle enthusiasts and provided a brotherhood to join. We proved that you could be domestic without becoming domesticated. And made the perennial #3 into America’s #1 muscle brand.