Norwegian Cruise Line

Meg Lee, Senior Vice President and Chief Marketing Officer
Suzanne Salas, Vice President, Consumer Marketing
Allison Smith, Director, Media & Acquisition Marketing
JP Nissenberg, Senior Manager, Brand & Promotions

BBDO Atlanta *Lead Agency

Robin Fitzgerald, Chief Creative Officer
Andrea Derby, VP, Account Director
Tricia Russo, Chief Strategy Officer
Ashley Bruce, Planning Director

OMD *Lead Agency

Rayna Elliott, Group Account Director
Mark Mirsky, Managing Director

Norwegian Cruise Line has a history of charting their own course in the cruise category. But in trying to compete against larger competitors with bigger media budgets, their message was getting drowned out. By refocusing on the freedom and flexibility at the core of the Norwegian experience – and distinctly different from what other cruise lines offer – we rallied cruisers to Feel Free by cruising with Norwegian. And they came aboard in droves, with increased bookings that far exceeded our goals.