Voya Financial

Jim Cowsert, ?Vice President, Advertising and Brand Strategy

BBDO Atlanta *Lead Agency

Mike Hanley, Creative Director
Tricia Russo, Chief Strategy Officer
Tami Oliva, SVP, Account Director
Robin Fitzgerald, Chief Creative Officer
Donovan Triplett, Account Planner
David Welday, Management Supervisor
Jordan Harris, Account Executive
Jennifer Copeland, Director of Social Stratregy

OMD

Mark Mirsky, Managing Director

Voya Financial launched in 2014 with three massive challenges: 1. it was new company in a category where fresh-faced entrants weren’t trusted, 2. it had significantly less media than major competitors and 3. consumers were more inclined to avoid thinking about retirement planning than engage in it. With a campaign that stripped away all the clutter around retirement planning to its bare bones – save a little now for later – it famously built a brand on a simpler way to think about retirement planning.