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2018 FINALIST BRANDED UTILITY UNITED STATES
United States Postal Service
The Most Wonderful Ornament
RAN IN: United States
Hero Medium: The Most Wonderful Ornament
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);PR;SOCIAL MEDIA
Audience: Brand Influencers
Objectives: Change brand image
Type: Business to Consumer