The New York Times

David Rubin, SVP, Audience and Brand
Amy Weisenbach, VP, Brand Marketing
Iain Newton, Brand Consulting Executive

Droga5 *Lead Agency

Julian Cheevers, Executive Group Director
Tom Gibby, Strategy Director
Jonny Bauer, Global Chief Strategy Officer
Tim Gordon, Executive Creative Director
Harry Roman, Co-head of Strategy
David Droga, Creative Chairman & Founder
Colleen Leddy, Head of Communications Strategy

A tumultuous political environment brought a windfall of traffic but The New York Times needed to increase paid subscriptions. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign worked hard at every level: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history.