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Chase Ink
The Ripple Effect

RAN IN: United States

CLIENT
JPMorgan Chase & Co.

AGENCY
Droga5 *Lead Agency

David Droga5, Founder/Creative Chairman
Jonny Bauer, Global Chief Strategy Officer
Colm Murphy, Co-Head of Strategy
Dan Ng, Group Strategy Director
Mara Buta, Strategy Director
Nick Maschmeyer, Strategy Director
Duncan Marshall, Partner, Executive Creative Director
Justin Ruben, Group Creative Director
Jeff Prince, Executive Group Director
Paul Meates, Associate Creative Director


ZenithOptimedia


VaynerMedia


SUMMARY

The brief: put points-based Chase Ink Business Preferred? on the map with small business owners. The problem: to this audience points were meaningless. So instead of making ads about the power of points, we used points to actually make something. Working with a small business owner we co-created The Ripple - a sugary innovation with nothing but points. We fueled its impact, turning it into one of 2016's food crazes. The ripple effect: increased awareness, consideration and sign-ups among small business owners, proving just how powerful points can be.

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: BRANDED CONTENT;INTERACTIVE/ONLINE;Digital Video;Display Ads (Interactive/Online);OOH;Billboard;PR;PRINT;Magazine - Digital;Magazine - Print;RADIO;Spots (Radio);SOCIAL MEDIA;SPONSORSHIP;TRADE SHOWS;TV;Sponsorship (TV);Spots (TV)

Audience: Go-Getter Small Business Owners - high growth SBOs, 2+ years in business

Objectives: Gain new customers

Type: Business-to-Business

Classification: National

Language: English