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2018 FINALIST SMALL BUDGETS - SERVICES UNITED STATES
Highmark Blue Cross Blue Shield
Ask the Doctor
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: DIRECT;Email;Mail;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);POINT OF CARE (POC);Brochures;PRINT;Newspaper - Print;SOCIAL MEDIA;TV;Spots (TV)
Audience: Boomers (45+)
Objectives: Maintain Highmark's Government Star Rating
Type: Business to Consumer