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2018 FINALIST PET CARE UNITED STATES
Woman's Best Friend Too
RAN IN: United States
Hero Medium: BRANDED CONTENT
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Digital Video;Display Ads (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);Messaging/Editorial/Content;PR;SOCIAL MEDIA;SPONSORSHIP
Objectives: Build, change corporate image
Type: Business to Consumer