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2018 SILVER PERSONAL CARE UNITED STATES
U by Kotex
It's Me It's Not My Period
RAN IN: Canada
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);GUERILLA;Sampling/Trial;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);PR;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA
Audience: Women 18-23 years
Objectives: Increase sales, volume
Type: Business to Consumer