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Gay Mens Health Crisis (GMHC)
Blood Equality

RAN IN: United States

CLIENT
Gay Men's Health Crisis (GMHC)

Kelsey Louie, GMHC Chief Executive

AGENCY
FCB Health *Lead Agency

Rich Levy, CCO
Mike Devlin , EVP, CD
Marissa Kraft , ACD, Copy
Cameron Pollard , ACD, Art
Kit Tang, Copy Supervisor
Arnold Calderon , Art Supervisor
JIllian Rossi , Account Lead
Phoebe Restrepo , Account Lead
Ian Smith , Producer


SUMMARY

All blood is not created equal. That is the message gay and bisexual men receive when they are turned away from donating blood. Because today, gay men are still banned from donating blood. There is no such thing as "gay blood" and treating it as something inferior cannot be accepted. Blood Equality was born to fight for a policy based on science, not stigma. The goal: to spark meaningful dialogue with the Food & Drug Administration (FDA) to accelerate the process towards a less discriminatory policy.

CASE STUDY

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CASE VIDEO


Hero Medium: CONSUMER INVOLVEMENT/USER GENERATED

Medium Featured On Video: CINEMA;CONSUMER INVOLVEMENT/USER GENERATED;DIRECT;EVENTS;GUERILLA;INTERACTIVE/ONLINE;OOH;PR;PRINT;SOCIAL MEDIA

Audience: One Individual at the FDA

Objectives: Engage one Individual at the FDA

Type: Business to Consumer

Classification: National

Language: English