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Grow Smart with BASF
Grow Smart with BASF

RAN IN: North America

CLIENT
BASF

Neil Bentley, Director of US Crop Marketing
Sandi Wilson, Team Lead, US Crop Communications

AGENCY
Periscope *Lead Agency

Joe Harrington, Group Account Director
Gen Mrnak, Account Director
Greg Beaupre, Creative Director
Dave Dickey, Creative Director
Mark Vanderlinde, Senior Account Manager
Amy Jo Preisler, Account Supervisor
Laura Gorder, Account Manager
Laura Netz, Strategy Director


SUMMARY

Staring down the barrel of a tumbling commodities market, BASF knew they had to radically redefine the way they do business. Market share was stagnant, competitors had deeper pockets and it wasn't efficient or effective to go to market as a house of 70+ product brands. So BASF reinvented themselves, launching Grow Smart with BASF, a solutions based experience that resulted in 100% farmer satisfaction and 11% sales growth YOY, outpacing category growth by 2.0X. 

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);DIRECT;Email;Mail;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Podcasts;MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Billboard;POINT OF CARE (POC);Brochures;Coverwraps;PR;PRINT;Magazine - Print;Newspaper - Print;Trade/Professional;RADIO;Merchandizing;Program/Content;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TRADE SHOWS;TV;Sponsorship (TV);Spots (TV)

Audience: Men

Objectives: Increase awareness

Type: Business-to-Business

Classification: Regional

Language: English