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2017 SILVER OLYMPICS MARKETING UNITED STATES
RAN IN: United States, Canada
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: CINEMA;DIRECT;Email;ECOMMERCE;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);PR;RETAIL EXPERIENCE;In-store Merchandizing;In-Store Video/Kiosk;SOCIAL MEDIA;SPONSORSHIP;TV;Spots (TV)
Audience: Active men and women
Objectives: Build brand equity
Type: Business to Consumer