Sprint

Marcelo Claure, President & Chief Executive Officer
Roger Solé, Chief Marketing Officer
Tracy Palmer, Vice President of Brand, Advertising & Social

Deutsch LA *Lead Agency

Pete Favat, Chief Creative Officer, North America
Jim DiPiazza, Executive Creative Director
Trevor Kuhn, Creative Director
John McGonigle, Group Account Director
Jeffrey Blish, Partner, Executive Planning Director
Lindsey Allison, EVP, Co-Director of Strategy
Morgan Aceino, Associate Planning Director

In 2015, Sprint slipped to 4th place in carrier rankings despite its significant price advantage over competitors. America was stuck in Sprint's legacy of poor performance even with proof that its investments had improved network reliability to within 1% of Verizon. So we did something no carrier's ever done before. Sprint told the truth: all networks are great.  Then we convinced the guy who made Verizon the gold standard in wireless to switch to Sprint. Paul set the record straight, improved network perception and drove Sprint's best quarter in a decade.